“I'm Strategy + Innovation Director for Edelman
Australia.
In 2009 and 2010 I was principal partner of the strategy and communications
advisory firm parkyoung, based in Melbourne.
In November 2010, we merged our business with Edelman's Melbourne office. Prior to establishing
parkyoung, I was for 10 years co-managing partner of Spark Communications, a
creative PR and brand experience agency. I started that company in 1998 with
one other partner; along the way we also established a successful experiential
agency called Ignition Marketing. In October, 2006, Spark was acquired by one
of Australia's biggest publicly-listed marcomms organisations - Mitchell
Communication Group Ltd. Going back even further I worked as a senior
consultant for several major consultancies including Professional Public
Relations (PPR), Holt Porter Novelli and The Rowland Company. I'm a journalist
by profession but have worked in public relations and marketing communications
for 20 years. Personally and professionally, I'm fascinated by the social web
and how it has dramatically transformed the media and marketing landscape...I'm
very passionate about the future of PR and communications and am keen to
somehow, in my own (very) minor way, help bridge the gap between the various
disciplines/elements that make up PR and marketing communications. I can be
contacted via email: trevor.young@edelman.com”
