Positioning statement: Offers unparalleled access to the incredible
consciousness-altering tools and lessons of the hugely popular online
Mastering Alchemy programme, allowing readers to recreate their life in
this dimension and ultimately evolve to a higher level of being. Sales
points: A complete set of personal energy tools to help you change your
attitude to your life and so transform it - never before revealed in
book form. The book contains - and gives readers direct access to - the
energy of the Teachers of Light. 11,500 students have already graduated
through one or more of the Mastering Alchemy programmes. Revenue
generated from Mastering Alchemy programmes, conferences and book sales
has exceeded $8 million. In addition to paid-for content, Jim Self
reaches out through a wide audience through free YouTube videos (225
videos posted with combined viewings of 1 million) and free webinars,
lectures and articles on the Mastering Alchemy website. Book readers
will gain unprecedented free access to paid-for online Mastering Alchemy
content worth nearly $100. Backed by a marketing campaign highlighting
the instant power of the course.
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