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You'll
learn smarter marketing that will generate leads so you book clients this
month. It really happens, and it could be you. In the book, Book Yourself
Solid, small business marketing expert Michael Port
takes you by the hand and walks you down the path to:
Discover
and set your business foundation
Build trust
with your target audience
Build
credibility within your marketplace
Within a
few pages of this lead generation guidebook you will:
Experience
one ah-ha moment after another.
Notice a
shift in your thinking.
Become
inspired to take action to reach your goals and set new ones beyond what you
previously thought possible.
Feel the
confidence to take action using smarter marketing methods.
Here's how
the Book Yourself Solid Lead Generation & Smarter Marketing System works in
this book:
It's a
15-step lead generation and small business marketing system broken into three
modules.
Modules I
and II are four chapters each that focus on building your foundation and increasing
your trust and credibility.
Module III
dives into self-promotion with seven chapters, one for each of the 7 core
self-promotion strategies.
Each
chapter provides you with verbal and written exercises and booked solid action
steps to get you going and keep you moving.
You'll
learn 7 core self-promotion strategies.
These 7
core self-promotion strategies will make the most of your time, money and
energy - all things you'll want plenty of once your lead generation efforts
start driving in boatloads of leads. You'll get an easy-to-read roadmap to
build a rock-solid:
1.
Networking Strategy
2. Web
Strategy
3. Writing
Strategy
4.
Speaking/Demonstrating Strategy
5. Referral
Strategy
6. Direct
Outreach Strategy
7.
Follow-up Strategy
Lead
Generation & Small Business Marketing advice you can't afford to pass up. Small
business marketing expert and business coach, Michael Port,
gives the gift of knowledge in this 288 page book, jam-packed with the lead
generation advice and guidance to:
Clearly
articulate what you offer, and the benefits of your services.
Turn your
unique traits into profits.
Emotionally
connect potential clients to what you offer - Michael taps into his former life
as an actor to give you a truly unique perspective!
Avoid trial
and error - leverage the experience of someone who's been there, done that. The
business coaching and small business marketing advice you get in this program
has propelled thousands of service professionals' practice into into six- and
seven-figure assets.
Pick and
choose your clients, by only working with those that are ideal for you. In
fact, this lead generation system will help you attract more of those ideal
clients.
Overcome
the most common challenges for small business marketing.
Enjoy a
full calendar, with paying clients that produce an avalanche of referrals -
that's smarter lead generation!
The Book is
filled with small business smarter marketing success stories
You not
only read about this lead generation and smarter marketing system, you'll learn
how it works through real life business cases, such as a doctor that went from
$300,000 to $1,000,000 annually.
The first
jump from $300,000 to $600,000 in the first year came with a shift in thinking,
leveraging smarter marketing techniques and an emotional connection in
marketing messages. In less than one year, he was booking 115 new clients per
week!
The next
jump was to $1 million annually, which came when it was time to raise his
rates, thanks to smarter marketing, self-promotion and following the Book
Yourself Solid lead generation system. He picked the smarter marketing and lead
generation advice that worked for his business - with a focus on five of seven
core self-promotion strategies:
1. Web
marketing
2. Referral
strategy
3. Article
writing
4. Public
speaking
5.
Automated follow-up and keep in touch strategy
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