“While they share a rich heritage, the
Caterpillar and Cat brands are distinctly different. In the early years of
Caterpillar's history, the term Cat was synonymous with Caterpillar. Both
described dependable, industry-leading machines and the company that built
them. In the 1950s, as the product line expanded, Cat emerged as a distinct
brand in its own right. Thirty years later, the Cat logo was introduced,
becoming the main identifier for products and services and the dealers that
distributed them. Today, the Cat brand is one of many brands owned by
Caterpillar, and it represents the largest and most respected family of
products and services in earth-moving industries across the world. Backed by
the unmatched support of a global network of Cat dealers, Cat products and
services deliver superior quality and long term value, helping to accelerate
the success of our customers worldwide.
Caterpillar is a global leader, a genuine
enabler of sustainable world progress and opportunity. To learn more about our
company, brands, investor information, and how to join Team Caterpillar, please
visit www.caterpillar.com.”
Nessun commento:
Posta un commento