PR WARRIOR

“I'm Strategy + Innovation Director for Edelman Australia. In 2009 and 2010 I was principal partner of the strategy and communications advisory firm parkyoung, based in Melbourne. In November 2010, we merged our business with Edelman's Melbourne office. Prior to establishing parkyoung, I was for 10 years co-managing partner of Spark Communications, a creative PR and brand experience agency. I started that company in 1998 with one other partner; along the way we also established a successful experiential agency called Ignition Marketing. In October, 2006, Spark was acquired by one of Australia's biggest publicly-listed marcomms organisations - Mitchell Communication Group Ltd. Going back even further I worked as a senior consultant for several major consultancies including Professional Public Relations (PPR), Holt Porter Novelli and The Rowland Company. I'm a journalist by profession but have worked in public relations and marketing communications for 20 years. Personally and professionally, I'm fascinated by the social web and how it has dramatically transformed the media and marketing landscape...I'm very passionate about the future of PR and communications and am keen to somehow, in my own (very) minor way, help bridge the gap between the various disciplines/elements that make up PR and marketing communications. I can be contacted via email: trevor.young@edelman.com”

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