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giovedì 17 novembre 2011

LUXOTTICA














“Luxottica produces and distributes sun and prescription eyewear of high technical and stylistic quality to improve the well-being and satisfaction of its customers and at the same time create value for employees and the communities in which the Group operates. Every collection, every pair of glasses, is the result of an ongoing process of research and development whose aim is to anticipate and interpret the needs, desires and aspirations of consumers all over the world. Founded in 1961 by Leonardo Del Vecchio, always involved in protecting eyes and optimising the look of men and women everywhere, the Luxottica Group is now a vertically integrated organization, producing and distributing prescription frames and sunglasses of high technical quality and style. The constant attention paid to research and development, technological innovation, the adaptation to market evolutions in respect of people and the environment, have led Luxottica through worldwide expansion.
Production - The design, development and creation of products are mainly concentrated in six plants located in northern Italy. There are also two fully-controlled production units in China. Two plants specialised in the production of sports sunglasses operate in the United States. Finally, Luxottica also has a smaller plant in India, serving the local market.
Trademarks - Luxottica products are outstanding in terms of design and high quality and are known all round the world thanks to a strong and well balanced brand portfolio. House brands include Ray-Ban, one of the world’s best known sun brands, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while its license brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Paul Smith, Prada, Stella McCartney, Tiffany, Tory Burch, Versace and, since 2012, Coach.
Wholesale distribution - The Group’s wholesale distribution network, covering 130 countries across five continents, has 18 distribution centres and over 40 commercial subsidiaries providing direct operations in key markets. The Group is currently seeking to penetrate emerging markets and is exploring new channels of distribution such as department stores, airports and railway stations.
Retail network - Direct wholesale operations are complemented by an extensive retail network for prescription and sun segments.
Luxottica Group is a leader in the prescription business in North America with its LensCrafters and Pearle Vision retail brands, in Asia-Pacific with OPSM, Laubman & Pank and Budget Eyewear, and in China with LensCrafters. In South America, the Luxottica Group controls Multiopticas S.L., a company managing more than 470 optics stores with brands like Opticas GMO, Econopticas and Sun Planet. In the retail sun business, the Group operates approximately 2,480 retail locations in North America, Asia-Pacific, South Africa, Europe and the Middle East, mainly through the Sunglass Hut brand. In North America, Luxottica operates over 1,140 stores under the Target Optical and Sears Optical brands. In addition, Luxottica is one of the largest Managed Vision Care operators through EyeMed, and the second biggest lens finisher, having a network of five central laboratories and over 900 on-site labs at LensCrafters stores.
Oakley - The Oakley brand provides a powerful wholesale and retail presence in the sports channel through a chain of flagship "O" stores. In these stores, the Group offers a variety of Oakley-branded products, like clothes, footwear, backpacks and other accessories, in addition to the Oakley sunglass styles. Oakley-branded products include men’s and women’s apparel, footwear and accessories designed for surf, winter sports, golf, motorcycling, cycling and other athletic lifestyles
In 2010, Luxottica distributed approximately 20.4 million prescription frames and approximately 38.4 million sunglasses, in approximately 5,900 different styles.”


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