“DESIGN, QUALITY AND UTILITY ARE THE THREE CORE BRAND
VALUES CITED BY HIGH’S BRITISH DESIGNER FASHION, “MODERN COUTURIER“ CLAIRE
CAMPBELL, WHO IS RECOGNIZED AS A LEADING CREATIVE TALENT IN CONTEMPORARY
CLOTHING DESIGN. A BREATH OF FRESH AIR IN TODAY’S FASHION SCENE, HIGH AIMS TO
CREATE CONTEMPORARY CLASSICS OVER TRANSIENT FASHION, AND CLOTHING DESIGN FOR
EVERYDAY USE OVER OCCASIONAL WEAR. AS CLAIRE CAMPBELL SAYS “THE WOMEN'S
CLOTHING AND ACCESSORY COLLECTIONS DESIGNED FOR HIGH EXUDE A QUIET ELEGANCE AND
WEALTH OF TRADITION THAT IS COMMUNICATED WHEN CLOTHES WORK AND BECOME PART OF A
PERSONS LIFE“.
THE STARTING POINT OF THESE MULTI-PURPOSE, FUNCTIONAL
CLOTHES AND ACCESSORIES IS A GREAT RESPECT FOR TRADITION AND CRAFTSMANSHIP, FOR
BEAUTY BORN OF UTILITY. LOOKING BACK TO ORIGINAL, HAND-STITCHED, SOFT-WEARING
FASHION CLOTHING, THE HIGH COLLECTIONS TURN CLOTHING ESSENTIALS INTO
CONTEMPORARY CLASSICS FOR EVERYDAY. CLAIRE CAMPBELL HAS AIMED TO CREATE
FUNCTIONAL YET SOPHISTICATED EVERYDAY COUTURE GARMENTS WITH A HUMAN TOUCH;
CLOTHING MODELLED BY HAND, WITH ATTENTION TO DETAIL.
“WE USE GOOD QUALITY INGREDIENTS TO MAKE CLOTHES
PEOPLE WILL WANT TO WEAR AND USE”, SAYS CAMPBELL,
“LIKE BESPOKE CLOTHING FOR EVERYONE“.
BOTH THE TAILORED LINE, HIGH, AND THE CASUAL LINE,
HIGH USE, EMBODY THE BRAND’S GUIDING PRINCIPLES OF HIGH DESIGN, HIGH UTILITY
AND HIGH QUALITY.
“TODAY, THE EDGES ARE BLURRED BETWEEN CASUAL CLOTHING
AND FORMAL DRESSING. THERE ARE NO LONGER ANY RULES TO LIMIT THESE TWO
CATEGORIES FROM BEING COMBINED AND THIS IS THE ESSENCE OF CONTEMPORARY
DRESSING“, EXPLAINS CLAIRE CAMPBELL.
HIGH IS A BRAND WITH A STRONG IDENTITY, THAT WILL
RESIST THE VAGARIES OF PASSING FASHION.
WITH ITS LIGHTNESS OF TOUCH, HIGH IS A NEW AND
ORIGINAL EXPRESSION OF CONTEMPORARY CASUAL CHIC."
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